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QueroFarm: what is it?
Find out what Adores Farm is, all the causes it embraces, its importance and trajectory within the Farm Rio brand!
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ADORFarm is a FarmRio blog, created with the aim of publicizing positive impact actions established by the brand. During its inception, it was a blog with topics related to art, well-being and nature.
Today, several of the brand's actions are announced, ranging from its commitment to the environment, action plans such as diversity and inclusion, as well as news about product partnerships with other brands.
Farm Commitments
Farm has commitments that are part of its entire history, and evolve over time in line with global needs.
In this way, it has differences as a brand and the impact it leaves on the planet.
Are they:
- 1,000 Trees a Day Every Day Project
- Production 100% carbon neutral
- Brand diversity and inclusion acceleration program
Project 1,000 trees a day every day
Farm created this action with the aim of planting trees every day, restoring the biodiversity of our forests and helping to neutralize carbon emissions.
Around 200 different species were planted, totaling more than half a million trees planted at the end of 2021, giving more than 300 hectares recovered. 6 different biomes were reforested, namely the Amazon, Caatinga, Pampa, Cerrado, Atlantic Forest and Pantanal. This way she managed:
- More than 2 thousand wild animals cared for
- Improved air quality
- Movement of the local economy
- Improved air quality
- Preservation of regional cultures
- Improvement of water resources
100% carbon neutral
Farm has established a commitment to help the planet with the problem of global warming. And we talked about earlier, it created a strategic plan to plant 1,000 trees per day, every day, in order to mainly offset all its emissions from operations in Brazil and the world.
In this way, they managed to neutralize the emission of polluting gases throughout their production chain.
Brand Diversity and Inclusion Acceleration Program
Farm understands the impact it leaves on the world and that is why it brought together its employees to create an action plan that would impact its structures and transform its culture.
Therefore, it decided to prioritize groups in all their diversity that need effective inclusion in society, such as self-declared black people, indigenous people, people with disabilities, the LGBTQIA+ community and women at the highest hierarchical levels of the brand.
Successful partnerships with other brands
Farm is also known for partnering with other brands, creating unique and successful products. Many brands have gone through the history of the “collab” farm, and remain in the memory of those who follow the entire trajectory of this beloved brand.
Currently, Farm has partnerships, which are available in the partnerships tab on the website. There are several consolidated brands, such as:
- adidas
- Havaianas
- Levis
- Smiley
- Panty
- Free life
- Zé Carioca
Other brands have already been through this hall of partnerships, and those who have already followed the brand's trajectory remember the collabs with All Star, Olodum, Jansport, Adados, among others.
Therefore, Quando Farm is part of the brand's history, also impacting those who have used it and followed it for many years, like me. It's beautiful to see how the brand has evolved and positioned itself as one that leaves a legacy in the lives of many people and the world. Farm, you are needed and you make a difference.
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