Here is everything you need to know about Farm Rio. It is a Rio brand from the Soma group, founded in 1997, by Kátia Barros and Marcelo Bastos. Initially it was sold at Babilônia Feira Hype and as the editions went by it gained more prominence. Today it has 75 stores spread across almost all of Brazil and since 2019 it has begun its global expansion, establishing a presence in the United States and Europe. 

Farm stood out for its unique and striking prints. Today it also has vibrant smooth pieces with perfect fits. All of them are always very comfortable, casual and tidy. You can walk around on a daily basis or go to a social event. There's something for every moment! 

I am suspected of speaking, since 2011 I have been a card-carrying pharmete. For many years I only bought from detachment websites and Facebook groups. With each beautiful piece that arrived, the desire to buy more only grew. And wherever I went people asked: what a beautiful outfit, where are you from? I said Farm, but many didn't know it. Today it is almost impossible not to know it. Farm went viral. It's fascinating, and once you start using it you'll hardly want to stop! Who can relate? 

And to help those who don't know the farm, here are some tips from those who buy a lot and always at a discount (yes, it's possible!).

You can buy farm parts without necessarily going to a store, there are safe sites that sell Farm:

FarmRio 

OffPremium

Whatvestir

BabadoTop

Posthaus

Zatinni

It is possible to get a discount on the Farm website using the seller's coupon, and also using the application. Another option is to make your first purchase, which is valid for each new email/CPF. It is for those who already have a registration, in the month of their birthday, it is possible to buy at a discount throughout the month! It is also possible to get great discounts on a specific soma group website, there are several outlets there, including Farm outlets. This site is OffPremium. 

There is a physical Farm bazaar store, which is located on Rua da Quitanda, in Rio de Janeiro. There are racks with fixed prices, where you can find incredible pieces for a friendly price. It's worth the visit!

Something that few people know about and are blessed with is being able to buy at the fairs that take place at the factory. The vast majority are internal, exclusive to those who work there, but every year there is a fair where registrations for outsiders take place. It is limited, open to the public who have registered in advance and it still fills up! It's important to arrive early.

Generally, those who work there send the registration link to friends and family, and places fill up quickly, so you have to sign up soon. As I have a friend who works there, she sends them to me whenever these fairs happen. Yes, I am grateful! 

The prices are really attractive, fixed, with pieces from the new and old collection. It is limited to ten pieces per CPF, and it is still possible to pay in installments. How can you not love this brand? 

There are safe detachment groups on Facebook and WhatsApp with new and used parts. It is important to always ask for recommendations from people who have already purchased from a particular seller, as space is free there. There are also detachments on Enjoei, and on bazaar profiles on Instagram.

Option: @farmffriends

It is very common for Farm to run promotions on collection launches, through LOJIX. A platform that presents launches live, presented by influencers and sellers. Actions also take place on the website, with discounts for a limited time, using coupons. When there is a change of collection, there is a sale on the previous collection, and it is common to get beautiful pieces at super friendly prices! And of course, there is the BAZAR category on the website. There are replacements, which can come in at any time. So it's important to always pay attention to the website.